An end-to-end ESL platform — hardware, software, and integration — pushing a price change to every shelf in under 90 seconds. Purpose-built for the Gulf.
The average GCC supermarket changes 3,000–8,000 paper price tags every week. Manually. By hand. With clipboards.
spent every week per store on paper tag swaps — at AED 25/hr that's AED 47K+/year per store.
of paper-tag SKUs mismatch the POS at any moment — driving lost margin, refunds, and trust erosion.
average delay to roll a campaign across a 40-store chain — by then the competitor has already moved.
margin lost on every dirham of revenue, in a category where store EBITDA already sits at 3–5%.
Ermac is the full ESL stack — e-paper tags, secure gateways, and a cloud control plane. Four layers, one contract, one SLA.
E-paper displays, 1.6"–13.3", monochrome & 3-color, NFC + BLE 5.0 radio.
PoE base stations covering 5,000+ tags per unit, 30m range, AES-128 encrypted, fail-over mesh.
Multi-tenant SaaS — pricing rules, A/B promo testing, scheduled campaigns, full audit log.
Pre-built connectors to SAP, Oracle, MS Dynamics, Odoo, LS Retail, and custom REST APIs.
FLOW — POS / ERP → ERMAC CLOUD → GATEWAY → ESL TAG · BIDIRECTIONAL · ENCRYPTED · AUDITED
Four compounding advantages that international vendors and local resellers cannot match.
A Tier-1 manufacturer MoU lets us land 18–22% lower BOM than resellers, with priority allocation during supply tightness.
Founder & advisors have shipped retail tech across UAE, KSA, and Qatar — Arabic UI, RTL displays, e-invoicing & ZATCA from day one.
Hardware + software + integration + SLA under one PO. Globals push procurement to stitch four vendors. We win on simplicity.
Reference deployment goes live in 18–24 days per store vs. industry-typical 60–90. Local team. Local stock. No customs queue.
Major regional grocery chains — combined 410+ stores across UAE & KSA — all booked second meetings.
Distribution + co-development with a top-3 global ESL manufacturer — preferred GCC partner status.
GCC smart-retail TAM growing at 23.4% CAGR — outpacing global ESL growth on the back of Vision 2030.
From the world's first five-screen ESL to a low-cost everyday tag — both managed from the same Ermac Cloud platform.

Five 2.13" E-ink screens in one compact casing. Each operates independently with customizable content, multi-color LED, and a replaceable battery.

An intelligent 2.66" ESL with low-power BLE 5.0, fast refresh, REST API, and secure data transmission — ideal for high-density retail deployments.
Book a 20-minute walkthrough of the Ermac platform — or tell us about your store footprint and we'll scope a pilot.