Electronic Shelf Labels  ·  UAE  ·  GCC

Smart retail pricing, automated for the GCC.

An end-to-end ESL platform — hardware, software, and integration — pushing a price change to every shelf in under 90 seconds. Purpose-built for the Gulf.

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ERT01 — World's first five-screen ESL
ERT01
World's first 5-screen ESL
The Problem

GCC retail still prices its shelves like it's 1995.

The average GCC supermarket changes 3,000–8,000 paper price tags every week. Manually. By hand. With clipboards.

Labor Cost
~36hrs

spent every week per store on paper tag swaps — at AED 25/hr that's AED 47K+/year per store.

Pricing Errors
8.3%

of paper-tag SKUs mismatch the POS at any moment — driving lost margin, refunds, and trust erosion.

Promo Lag
48hrs

average delay to roll a campaign across a 40-store chain — by then the competitor has already moved.

Net Impact
1.2–1.8%

margin lost on every dirham of revenue, in a category where store EBITDA already sits at 3–5%.

The Platform

One platform. Every shelf. Updated in seconds.

Ermac is the full ESL stack — e-paper tags, secure gateways, and a cloud control plane. Four layers, one contract, one SLA.

Layer 01 · Hardware

ESL Tags

E-paper displays, 1.6"–13.3", monochrome & 3-color, NFC + BLE 5.0 radio.

5 SKUs
1.6" → 13.3"
Layer 02 · Network

Gateways

PoE base stations covering 5,000+ tags per unit, 30m range, AES-128 encrypted, fail-over mesh.

2–4
gateways per store
Layer 03 · Software

Ermac Cloud

Multi-tenant SaaS — pricing rules, A/B promo testing, scheduled campaigns, full audit log.

<90s
change to shelf, chain-wide
Layer 04 · Integration

Ermac Connect

Pre-built connectors to SAP, Oracle, MS Dynamics, Odoo, LS Retail, and custom REST APIs.

6+
POS / ERP connectors

FLOW — POS / ERP → ERMAC CLOUD → GATEWAY → ESL TAG  ·  BIDIRECTIONAL · ENCRYPTED · AUDITED

Why Ermac Wins

Globals built the tech. Nobody built the GCC layer.

Four compounding advantages that international vendors and local resellers cannot match.

01

Direct supplier relationships

A Tier-1 manufacturer MoU lets us land 18–22% lower BOM than resellers, with priority allocation during supply tightness.

02

GCC operator DNA

Founder & advisors have shipped retail tech across UAE, KSA, and Qatar — Arabic UI, RTL displays, e-invoicing & ZATCA from day one.

03

Bundled solution, single contract

Hardware + software + integration + SLA under one PO. Globals push procurement to stitch four vendors. We win on simplicity.

04

Speed of deployment

Reference deployment goes live in 18–24 days per store vs. industry-typical 60–90. Local team. Local stock. No customs queue.

Active Pipeline
3 Chains

Major regional grocery chains — combined 410+ stores across UAE & KSA — all booked second meetings.

Hardware Partner
Tier-1 MoU

Distribution + co-development with a top-3 global ESL manufacturer — preferred GCC partner status.

Market by 2030
$1.24B

GCC smart-retail TAM growing at 23.4% CAGR — outpacing global ESL growth on the back of Vision 2030.

Products

Two devices. One ecosystem.

From the world's first five-screen ESL to a low-cost everyday tag — both managed from the same Ermac Cloud platform.

ERT01
World's First Five-Screen ESL

ERT01

Five 2.13" E-ink screens in one compact casing. Each operates independently with customizable content, multi-color LED, and a replaceable battery.

5 × 2.13"
E-ink screens
314.9mm
Dimensions
5 years
Battery life
BLE 5.0 + NFC
Connectivity
ZTag01
Next-Gen Everyday Tag

ZTag01

An intelligent 2.66" ESL with low-power BLE 5.0, fast refresh, REST API, and secure data transmission — ideal for high-density retail deployments.

2.66"
360 × 184px display
86.5mm
Dimensions
5 years
Battery life
FCC / CE / RoHS
Certified
Let's Talk

Let's get the GCC pricing every shelf in real time.

Book a 20-minute walkthrough of the Ermac platform — or tell us about your store footprint and we'll scope a pilot.